Full Throttle Wear is a Vintage Aviation Clothing line that was in need of an e Commerce site along with a brand identity and story.
Focusing on aviation clothing RGC decided to create a niche fashion brand.
Brand Story | e Commerce Web Design
Full Throttle Wear
VINTAGE AVIATION WEAR
STANDING OUT AS A NICHE FASION BRAND
Not being able to compete with the giant brands, we were able to focus on a specific group of people with a specific taste.
It is an environment where people want a particular set of clothing and there are not many providers. The niche fashion market, Flight Enthusiast!
BE PREPARED TO GO FULL THROTTLE
To be successful, it is necessary to continually do your market research and understand trends.
Your audience, especially of a niche market, are very cognizant and can quickly detect if the products that you’re offering aren’t really thought out.
Great amounts of time went in to design this site and products with vintage aircrafts, nose art, and vintage aviation stamps to create an incredible clothing line.