EDGEWOOD CLUB

Established in 1904, The Edgewood Club remains the cornerstone of Pittsburgh's East End communities. It's members gather to swim, play, and relax. The historic clubhouse is the ideal venue to celebrate any special occasion.

SERVICES

Brand Story | Creative Content | Web Design

Membership Site

CLIENT

The Edgewood Club

iStock-962361098_edited.jpg

GATHER. SWIM. PLAY. RELAX.

THE EDGEWOOD CLUB

The Edgewood Club membership website is a protected area.

Asking members to login to the member site allowed us to tailor the user experience to each member. The area houses each member's profile, club social and programming calendars, online registration and payment, court and pool reservations. It provides a very customized experience that enhances the UX and UI.

The public side of the website mimics the tone of the membership area. We were able to spotlight the Club's uniqueness in all aspects of the build.

 

Prospective members and those hosting weddings and special events understand it's more than a place to gather, swim, play, and relax. 

building lights.jpg

A HISTORIC VENUE

new garden bride.jpg

THE EXPERIENCE

A STORY

UNFOLDING

Understanding the Club's mission, it's purpose, values, tone and personality allowed

it's story to unfold across all audiences touchpoints.

IMG (0576) (1).jpg

INVITING THE OUTSIDE IN

intermediate tennis_edited.jpg

DESIGNING THE JOURNEY

Our UX design focuses on the user's journey through the member 

area to improve services and experience.

 

While the UI design tends to be the specifics of screens, focusing on labels, visual style, guidelines, and structure.

private swim lesson.JPG
Below view of three little friends looki

THE PLACE FOR FAMILY FUN

& FAMILIAR FACES

MORE BRAND DESIGN EXPERIENCES