Established in 1904, The Edgewood Club remains the cornerstone of Pittsburgh's East End communities. It's members gather to swim, play, and relax. The historic clubhouse is the ideal venue to celebrate any special occasion.
Brand Story | Creative Content | Web Design
The Edgewood Club
GATHER. SWIM. PLAY. RELAX.
THE EDGEWOOD CLUB
The Edgewood Club membership website is a protected area.
Asking members to login to the member site allowed us to tailor the user experience to each member. The area houses each member's profile, club social and programming calendars, online registration and payment, court and pool reservations. It provides a very customized experience that enhances the UX and UI.
The public side of the website mimics the tone of the membership area. We were able to spotlight the Club's uniqueness in all aspects of the build.
Prospective members and those hosting weddings and special events understand it's more than a place to gather, swim, play, and relax.
A HISTORIC VENUE
INVITING THE OUTSIDE IN
DESIGNING THE JOURNEY
Our UX design focuses on the user's journey through the member
area to improve services and experience.
While the UI design tends to be the specifics of screens, focusing on labels, visual style, guidelines, and structure.